Created for Qualtrics LLC.
Qualtrics XM Community
Website
Website
The What
& Why
I rebuilt the XM Community in March 2023, when we migrated to a new platform vendor, Gainsight. The migration presented the unique opportunity to update our branding to establish congruency with Qualtrics' recent brand updates. Using Adobe Indesign, I created an XM Community brand style guide, enabling cross-channel consistency. I leveraged CSS and HTML to customize buttons, using the new Qualtrics gradient and capitalized InputSans text. Then, I created custom HTML and CSS to add the new Qualtrics gradient to our site footer. I also designed a homepage banner in Adobe Premiere Pro and Photoshop, incorporating movement and Qualtrics’ new pink into the homepage experience. To brand the community discussion categories and homepage buttons, I created custom icons in Illustrator. Lastly, I made promotional assets, category banners, email banners, and more in Adobe Photoshop. Below, please find the style guide, banners, promotional assets, and iconography.
Brand Style
Guide
Homepage Banner
Asset
Category Banner
Asset
Linkedin Promotional
Asset
Promotional
Asset
Community
Iconography
Email Banner
Asset
Created for Qualtrics LLC.
XM Community Groups
Program
Program
The What
& Why
Groups are private, digital spaces on the XM Community for members in similar industries or with shared interests to connect, collaborate, and network. The community offers four Industry Groups (K-12, Higher Education, Government, Financial Services) and three Interest Groups (Brand Administrators, Jobs & Careers, Korea EX) for community members to join.
I designed the Groups' branding to create unique spaces that have a consistent design and brand. As such, each group is designed primarily with one of Qualtrics’ brand colors. Together, the groups create the Qualtrics branded gradient, as demonstrated in the “Community Post Asset.” Additionally, I used illustrated people in the designs as they are a cornerstone in Qualtrics’ brand and humanize the digital. Assets for each Group include a web banner, a thumbnail, and banners for community posts.
Community Post
Assets
Linkedin & Twitter
Promotional Assets
Higher Education
Group
Korea EX
Group
Screenshot of the XM Community Higher Education Group interface
Higher Education Group Banner
Higher Education Group Post Asset
Higher Education Group Office Hours Post Asset
Higher Education Group Library Post Asset
Higher Education Group Welcome Post Asset
Screenshot of the XM Community Korea EX Group interface
Korea EX Group Banner
Korea EX Group Post Asset
Korea EX Group QSF Post Asset
Korea EX Group Welcome Post Asset
Government
Group
Financial Services
Group
Screenshot of the XM Community Government Group interface
Government Group Banner
Government Group Post Asset
Government Group Office Hours Post Asset
Government Group Welcome Asset
Government Group Library Post Asset
Screenshot of the XM Community Financial Services Group interface
Financial Services Group Banner
Financial Services Group Post Asset
Financial Services Group Welcome Post Asset
K-12
Group
Brand Administrators
Group
Screenshot of the XM Community K-12 Group interface
K-12 Group Banner
K-12 Group Post Asset
K-12 Group Office Hours Post Asset
K-12 Group QSF Post Asset
K-12 Group Welcome Post Asset
Screenshot of the XM Community Brand Administrators Group interface
Brand Administrators Group Banner
Brand Administrators Group Post Asset
Brand Administrators Group Welcome Post Asset
Created for Qualtrics LLC.
XM Community Badge of
the Month Program
the Month Program
The What
& Why
The Badge of the Month is an XM Community engagement program in the form of monthly discussion posts. Each month, community members have the opportunity to reply to a discussion prompt to earn a profile badge, (a digital reward), and 50 points. To learn more about points, please review the Rank & Rewards Program section on the UX/UI page. The program rewards and facilitates conversations between customers and our representatives, ultimately fostering relationships. To brand the program, I design a new banner and badge for each post using Adobe Illustrator and Photoshop. Community Post
Assets
Program
Badges
Created for Qualtrics LLC.
XM Community Product News Program
The What
& Why
Product News is an XM Community program that summarizes key, Qualtrics product updates in a monthly video series. This program includes a monthly post on the community and YouTube. To brand the program, I designed a video introduction using Adobe Premiere Pro, a video thumbnail, and a banner in Adobe Photoshop and InDesign.
Community Post
Asset
Video
Introduction
Created for Qualtrics LLC.
XM Community 2-Minute Tips Program
The What
& Why
2-Minute Tips is an XM Community program providing Qualtrics product tips in weekly videos. This program includes a weekly post on the community and YouTube. To brand the program, I designed a video introduction using Adobe Premiere Pro. I also used Adobe Photoshop to create a video thumbnail, a podcast cover, and a banner for community posts.
Community Post
Asset
Video
Introduction
Created for Qualtrics LLC.
XM Communi-tea Podcast Program
The What
& Why
The XM Communi-tea is an XM Community podcast and YouTube video series. This program includes posts on the community and YouTube. Additionally, the podcast is scheduled to be added to Apple Podcasts and Spotify in 2024. To brand the program, I designed a video introduction using Adobe Premiere Pro. I also used Adobe Photoshop to create a video thumbnail, a podcast cover, and a banner for community posts.
Community Post
Asset
Video
Introduction
Podcast
Cover
Created for Qualtrics LLC.
XM Community YouTube
& Twitter
The What
& Why
The XM Community YouTube and Twitter channels are social media extensions of the XM Community brand. To brand both channels, I created profile icons and banners in Adobe Photoshop.
YouTube Channel
Icon & Twitter Profile Icon
YouTube Channel & Twitter
Banner
YouTube
Channel
Twitter
Account
Account
Created for Qualtrics LLC.
XM Community Apple Podcasts Channel
The What
& Why
The XM Communi-tea Podcast is scheduled to be added to Apple Podcasts in 2024. To brand the XM Community Apple Podcasts channel, I created all of the content required, including a channel logo, a channel cover, a subscription channel cover, and more in Adobe Photoshop and Illustrator. The channel is designed to feel like an extension of our community brand.
Apple Podcasts
Channel Cover
Apple Podcasts Subscription
Channel Cover
Apple
Podcasts
Created for Qualtrics LLC.
XM Community Connect
Program
Program
The What
& Why
XM Community Connect is a global, virtual event series for Qualtrics community members to network and collaborate on industry best practices. I branded the program by designing a banner for community posts, Zoom backgrounds, and promotional ads in Adobe Photoshop and Illustrator.
Community Post
Asset
Promotional
Assets
